Archivo de la categoría: 3. Diseño Social

Social Innovation and Design

Committed to reality (scientific, ethical and personal) society can find solutions to poverty, disease prevention and cure, and emotional instability that affect us. However the established system hates reality and fight steadily any alternative for fear of losing its hegemony. We insist on wasting our efforts demanding or begging those who do not want to change things, they do so.

Since its inception, Diseño Social EN+ wanted to recover the value of design as solution generator and put this in the service of NGOs and social movements. Our aim was empowerment in access and innovation application in the field of communication and design. However, the first big disappointment came in 2010, when we realized that we could not help anyone. We were just patching a much more serious problem. In our own way of putting solutions base of problems were found.

“It’s insane to expect different results doing the same,” said Albert Einstein. And he was quite right . We had heard that phrase many times and we always seemed ingenious . But only now understood it .

We wanted to help NGOs implementing communication, advertising and marketing solutions that we had been taught at design schools whose aim was to perpetuate precisely that economic, social and moral model we wanted to fight against .


Maria Hidalgo // Diseñadora Social

Communication based on generate consumer needs and a design based on the purely aesthetic value and prostituted from its base, by planned obsolescence. We decided to start from scratch. Create research groups and collaboration with various associations and professionals to create innovation processes and creativity applied that would help us to deliver ethical and functional solutions . Real solutions.

These research groups seek a communication that contributes to a more socially just, horizontal and participative society. We seek economic development based on paying a fair price for things and offer a fair price for them. Developed based on the hard, honest and innovative work involving social change aimed at the community. For some analysts, “Social FDesign” happens the same as the word “Peace.” When we try to find the best definition for “Peace” it usually come to mind answer: “absence of war”. But peace should be described by their own attributes. Similarly, “social design” should be a term that we build from his own reality and not as opposed to commercially oriented design.

“The design attempts that people buy things they do not need with money we do not have to impress people they do not care ,” wrote the Austrian- American designer Victor Papanek .

However, the social design is based on the creation of new platforms for communication, interaction, exchange and development , fleeing mere protest to seek solutions through design . Its interventions want to foster the social discussion, the approach to problems and in turn provide new spaces and tools. The association is compose some crazy communication and design, but also anyone who wants to work and contribute to the team. This term has different interpretations depending on the field of use. I personally find are or creative projecting responsible design from the understanding of a social group, and also to handle normal and minimum ( technical and artistic ) skills, diving into other disciplines such as cultural and social , to understand the surroundings and provide solutions or answers consistent therewith.

The unfair distribution of resources is not our biggest problem. The greatest shortage is not of resources, oil, water or food, but of leadership in social innovation and the courage to implement it. Committed to scientific reality, ethics and personally, society can find solutions to poverty, disease prevention and cure, and emotional instability that affect us. However the established system hates reality and fight relentlessly for fear of losing its hegemony. We insist on spending our efforts to demand or beg, to those who do not want to change the system, do so. The question is why do not we change it ?

We need to explore what concepts and methods we apply to specific solutions and what kind of methodology should underpin social design . No closed formulas.


We are interested in:
How and why do design / social media?
What designers are doing what?
What motivates developers to join and share? How is social change designs ?
Defining Social Design

The concept of “social design” is used interchangeably between different disciplines, some use it as the design of a better, more sustainable world, and others refer to the process based on a participatory methodology or social design.

Our work tries to follow both directions. To EN+ social design is one that is integrated as a key component solution , not as an end or a byproduct . Social design should therefore be used when your application is the key to making things happen. Social design: the design of platforms and processes that leads people to participate and contribute in creating a good solution for the group is better than the solution that had been applied to an individual interest .

After writing Edugrafología , Victor became Papenek design history . He quickly began to be revered by the followers of his theories and hated by those who saw their reflections as an attack craft designer. Reasons not lacked its critics because it was said that the design profession should disappear .


In its publication “Nomadic Furniture” (1973 ) he appealed to a roaming , nomadic and recycling world. In a world in crisis that seeks to rewrite history, the concept of social design, open and participatory rising from the ashes of a society enslaved by consumer design .

Currently , Papenek ideas are followed by many theorists highly critical submission of this discipline design market . Among them is John Thackara ( who participated in the documentary “The Lightbulb Conspiracy” ) , which considers the visionary work of Papenek . His ideas anticipated current movements like ecology design, crowdfunding , the Peer -to -peer (P2P ) , transparency of processes , the commons , or the wiki concept . But perhaps, of all , Papanek rescued this phrase :

“All men, in their day to day design. We design our agenda , our routes . We designed our food and our closet . We design social changes and political changes. We design our relationships. We design our lives and participate in the design of the lives of all those who interact with us”

Papanek The concept is based on that design is a basic attribute of human beings. For him, the formation and work of the designer must be demystified and rescued from the clutches of an elitist conception of forms and communication.


Design is, in essence , create solutions.

According to this concept , the design must revalue “vulgarizándolo” and introducing it within the company to restore its true social function. Design to create a solution to a need, not design to create a new need . Is often associated with “consumer society” to the acquisition of material goods

without significant value -conscious consumers little and irresponsible use of natural resources. Currently consume is the central focus of our social life and our cultural values.

This consumption is not always of material goods, but also intangible values that a product or service offers. It is precisely the irresponsibility of industrial production, and designers, which has degenerated into this disconnect between users and products.

It has been estimated that 80 % of the products and materials that pass through the hands of a consumer become trash at six weeks. It is disappointing but the world is not. We do it well . How about if we start to design it differently?

Sustainable design should not be understood as a method to reduce the impact of waste products. Designers of products or services, should raise sustainable design as a corporate social responsibility to not only pay attention to recycling or biodegradable products production, but should also work on the significance of the use of these products and linking people with its consumer goods.


The aim of social design is to create positive solutions for social change

Versus “sustainable design”, closely related to organic products, other terms such as “social design” or “social design” have become in recent years a term to denote creative practices that affect society by creating positive solutions of social change. Unfortunately, their approach, but in essence they are not contrary, are often distanced from commercial approaches, and closely related to the marginal designs, non-profit associations or the new wave of social entrepreneurs.

The social design has been promoted by the “design activism” although its history going back to the origin of the design itself and has emerged as a response to certain situations of geopolitical change, social, economic practices and environmental challenges.

The social design is to propose a constructive idea to help us communicate and signify a project. This should be consistent with the production of objects or useful services to society and to use ethical proposals and resource materials compatible with the environment and the social context.



The time is now

It may sound utopian carry a fully sustainable project from start to finish in which so many factors involved but utopian would finish destroying the planet and then start thinking how to fix everything. It is difficult to save an endangered species, but it is impossible to try to save her once extinguished. Ya never return. What else are willing to lose?

For little to do with small purposes we will be doing more of what we did or did not do , and we will generate not only an alternative way of working, but a way of thinking, acting and living more sustainably .

Translated by Rafael Carbonell, Cybervolunteer, Sevilla, Spain


Propuesta de proyecto para Alumnos de DS+

Para poder obtener el título de los cursos de Diseño Social EN+ y Captación de Fondos (Fundraising), es necesario ayudar a un proyecto real con todo lo aprendido.

Estos son algunos de los proyectos que durante estos años han realizado los alumnos de Diseño Social EN+

Como muchos alumnos nos habéis propuesto que os indiquemos alguna asociación con la que poder colaborar para realizarlo os presentamos una de las que creemos que están realizando una gran labor pero que con nuestra pequeña ayuda podrían dar pasos de gigante. ¿Y si no eres alumno de DS+ pero quieres colaborar? ¡no hay problema, estás más que invitado!

¿De qué asociación se trata? CONECTA

Es la Asociación Provincial de Familiares de Personas con Trastorno del Espectro Autista de Granada “CONECTA”, cuyo fin principal es conseguir la inclusión de las personas con autismo, para beneficio mutuo de ellos mismos y del resto de la sociedad. Atienden tanto a personas con síndrome Asperger y/o autismo de alto funcionamiento, como aquellos casos que presentan mayores necesidades.

¿Qué necesitan para su nueva oficina?

Quieren poder aportar a los miembros de su asociación una salida profesional. Un trabajo que les permita independencia económica, autoestima, reconocimiento y sobre todo, donde poder poner sus cualidades al servicio de su comunidad.

Para poder sacar adelante la oficina de envíos y mensajería sólo necesitan:

  • Pintura para pintar las paredes (son dos plantas de 440 m2 más entrada y escaleras)
  • Mesa de escritorio sencilla con silla
  • Mesa pequeña (infantil) con dos sillas
  • Mesa auxiliar para impresora
  • Tres sillas de oficina con ruedas
  • Tres sillas de confidente
  • Un espejo grande
  • Dos sillones, un sofá y una mesita pequeños para sala de espera
  • Tres estanterías y tres armarios con puertas
  • Bicicleta estática
  • Horno pequeño

¿Cómo puedes ayudarles?

Hay múltiples fórmulas pero seguro que a ti se te ocurren muchas más aún. Desde ayudarles a mejorar su comunicación, ideas para conseguir los materiales que les faltan, ayudarles a lanzar una campaña de captación de fondos… CADA GRANITO DE ARENA CUENTA.

Te dejamos su email para que puedas contactar con ellos directamente:



La esperada etiqueta de la moda sostenible sin trabajo infantil: Child Labor Free

La indefensión aprendida, es decir, la creencia infundada de que no es posible hacer las cosas de otra forma, es la que hace posible que sigamos consumiendo productos que no son coherentes con nuestra forma de sentir y nuestra ética.

Cada día, más periodistas y consumidores están sensibilizados sobre las prácticas que hay detrás de las principales marcas de moda.

¿Qué pasaría si pudieras ver qué hay detrás de muchas de ellas hay esclavitud infantil?

Hoy hablamos de la etiqueta de moda sostenible sin trabajo infantil.

La iniciativa Child Labor Free nace para hacer fácil distinguir las prendas carentes de esclavitud de menores.


PicMonkey Collage.jpg

Los mejores consejos para distinguir la moda sostenible del greenwashing que hacen muchas marcas

Greenwashing (del inglés green, verde, y whitewash, blanquear o encubrir) o lavado de imagen verde es una forma de propaganda en la que se realiza márquetin verde de manera engañosa. Este artículo reúne algunas claves para reconocer si realmente se trata de consumo responsable. La moda sostenible, más que una tendencia es un derecho. Se trata de tener libertad de opción y decisión en la compra. Y para eso la información es poder. Descubre aquí los mejores trucos para distinguir las prendas de moda sostenible y comprar mejor.


Muchas empresas hacen publicidad engañosa en cuanto a sus políticas ambientales.

Saben que lo orgánico, lo ecológico, la sostenibilidad… vende.

Las empresas cada vez tienen más claro que tienen que ecoinnovar si quieren competir en el mercado.

Pero muchas veces engañan a los consumidores dando un giro a la presentación de sus productos para hacerlos parecer más verdes o respetuosos con el medio ambiente.

Cuando en realidad no lo son tanto

O simplemente no lo son.


Cada vez es más frecuente encontrar en el mercado un gran número de productos que reflejan en sus etiquetas un compromiso con el medio ambiente.

En la industria textil la certificación por excelencia es la Global Organic Textil Standard (GOTS).

Se trata de la certificación líder mundial en el procesamiento de textiles hechos con fibra orgánica.

Incluye criterios ecológicos y sociales.

Y es sustentada por certificaciones independientes en toda la cadena textil.

Adicionalmente existen otras ecoetiquetas, pero hasta la fecha sólo incorporan aspectos ambientales o no engloban toda la cadena de producción.



El 24 de abril se celebra anualmente el Fashion Revolution Day.

Un evento en el que personas de todo el mundo nos unimos para cambiar el mundo usando el poder que tiene la moda y nuestro papel como diseñadores, compradores, productores o consumidores.

Sube a las redes sociales tu foto mostrando una prenda y pregunta a las marcas #whomademyclothes #quienhizomiropa.

En tienes más información.





“Diseño Social se ha convertido en la herramienta más poderosa con la que el hombre da forma a sus herramientas y entornos y, por extensión, a la sociedad y así mismo”.


Victor Papanek  fue un diseñador, educador y uno de los defensores en considerar la necesidad de conceptualizar la función social del profesional para un rol social. Al pensar el diseño como acto de ordenar elementos que se disponen en un contexto determinado, plantea la pregunta en sentido crítico hacia la profesión, en torno al trabajo en contextos sociales.

Victor Papanek (1923-1998)

Gracias a la mirada de Papanek han surgido numerosos movimientos, y propuestas de diversos diseñadores, que han añadido conceptos como el procomún, la sostenibilidad, la función social en torno al ser del profesional y la disciplina.

Nacen así nuevos caminos para repensar la profesión, fuera de las áreas tradicionales de desarrollo. Se hace necesario desmitificar la…

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